Our client wanted to introduce a seagull mascot to attract the attention of shoppers and delight the kids moving in and around the Waterfront. We saw this as a great marketing opportunity to get the kids involved. A colouring and naming competition with prizes of 2 golden tickets to ride whenever, forever. We had a fantastic response and the name Seagull Sam was chosen.
From this we started the Kids Skyriders Club, with live interactive kids shows, collectable cards and stickers, free birthday rides and a monthly newsletter.