Project Description

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OVERVIEW

Our client wanted to introduce a seagull mascot to attract the attention of shoppers and delight the kids moving in and around the Waterfront. We saw this as a great marketing opportunity to get the kids involved. A colouring and naming competition with prizes of 2 golden tickets to ride whenever, forever. We had a fantastic response and the name Seagull Sam was chosen.

From this we started the Kids Skyriders Club, with live interactive kids shows, collectable cards and stickers, free birthday rides and a monthly newsletter.

WHAT WE DID

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Concepts & Strategy Interactive Live Show
Illustration & Graphic Design Social Media
Digital Marketing Database